If you send email to customers with Gmail or Yahoo accounts, you need to implement the following before 1st February 2024.

Every business sends email to customers with @gmail.com or @yahoo.com email addresses. From February 2024, Google (gmail.com) and Yahoo (yahoo.com) are introducing new email requirements to protect their customers.

If you run a business sending email from your own domain, you will start to find more and more of your emails going into customers SPAM and JUNK folders unless you make the required changes.

yahoo gmail

Google and Yahoo are turning what was once considered best practices for email authentication into mandatory requirements—and senders who don’t comply with the new requirements will start to see issues getting their emails delivered in 2024.

Properly authenticating your emails has always been a best practice, but not all senders are using the tools available to protect their emails. And that’s a major problem: If senders don’t properly authenticate their emails, they’re making it incredibly easy for bad actors to impersonate domains and to send phishing—and that will damage your sending reputation.

Google and Yahoo are on a mission to protect their users from spam and unwanted emails, but if senders fail to properly secure their systems and leave the door for exploitation wide open, that job is a whole lot harder. That’s why Google and Yahoo decided that proper email authentication and following deliverability best practices are no longer a nice-to-have. If you want to ensure your emails continue to make it to the inbox, you’ll have to comply with key best practices for email authentication and spam prevention. According to the inbox providers, that means:

From Yahoo … “In the first quarter of 2024, Yahoo will require that all bulk senders, authenticate their email: To help Yahoo users to be more confident about an email’s source, they will require senders to implement stronger email authentication leveraging industry standards such as SPF, DKIM and DMARC


From Google … “Starting in 2024, Google require bulk senders to authenticate their emails, allow for easy unsubscription and stay under a reported spam threshold”


Although these new rules are mostly aimed at bulk-email senders, starting February 1, 2024, all senders who send email to Gmail accounts must meet the requirements:

  • Set up SPF or DKIM email authentication for your domain.
  • Ensure that sending domains or IPs have valid forward and reverse DNS records, also referred to as PTR records. Learn more
  • Use a TLS connection for transmitting email. For steps to set up TLS in Google Workspace, visit Require a secure connection for email.
  • More …. Click here

The changes must be made to your domain account (possibly GoDaddy.com, CrazyDomains.com.au , Webcentral etc) you should have full access to your domain account so you can make these changes yourself or using a 3rd party such as iTechWA. Good luck getting the domain providers to make these changes for you.

Providing you have access to the DNS records on your domain account iTechWA can make the required changes for you and we charge 1 hour labour per domain. Please Contact Us by clicking here to arrange.